Branding, web, product strategy, UI/UX design for Wana — We are not alone. Wana is a platform for people with chronic illness to easily create communities and heal together.
- Kate Wang
- Amber Chen
200 million Americans (more than half the population) suffer from chronic disease.
Conventional medicine is not set up to handle chronic illness.
The risk of depression for people with chronic illness is about 2X that of the general population.
With 6 in 10 adults in the U.S. living with a chronic disease, patients are looking for places to ask questions, get answers, and learn about new treatments.
The Pain Point
People with chronic illness are often left feeling alone and hopeless. They are forced to turn to each other for solutions and support beyond their doctors… but there’s no easy way to find this network.
The Job to be Done
We built Wana as a platform for people with chronic illness to easily create communities and heal together.
Reinventing the health community with actionable UX, modern design, and a brand that gives people direction and hope.
Logo, Colours & Typography
We developed a concept for the identity which nods to communication. The outcome depicts a speech bubble encompassing the wordmark that is inviting. The color exploration below aimed to be both informative and inclusive. We eventually landed on the 3rd color scheme as the blues denoted a seriousness, and the introduction of pastels brought in a lightness.
I had the pleasure of collaborating with Fran Labuschagne to create these illustrations. People with chronic illness are often left feeling alone and hopeless, and originally the illustrations conveyed this loneliness and we realized that we wanted to concentrate on conveying hope.