parcel
Branding, web, product strategy, UI/UX design for Parcel — Death to the trendy impulse buy. Break the curse of 1000 open browser tabs. Find that perfect piece. Get your sh*t together. Impulse buying is dying and we want to help consumers curate wardrobes that they really love but that also really work for their lives and budgets.
The research
“The internet isn’t just a way to speed up the shopping experience; it is a tool to draw it out. four in 10 women ages 18 to 34 said they started thinking about their most recent handbag purchase more than a month in advance”- WSJ
“Browsing is the new impulse buy - more and more Millennial women are spending countless hours painstakingly researching their next purchase.” - Racked
"45% of millenials say they spend at least an hour a day browsing retail-oriented websites" - eMarketer
Parcel will solve our problems and enable our passion.
Parcel lets us connect directly with the ever-expanding world of niche brands and retailers, without getting overwhelmed.
Parcel helps us get the stuff we really need for our full lives and calendars...and then get on with.
Parcel helps us feel good about every dollar we spend.
Our users are crazy passionate.
"I really really love Parcel! It makes online shopping a lot easier, so thank you A LOT for founding it!"
“I’m a fairly active pinner but Parcel has proven better formatted and far more useful for the purpose of determining products I’m actually interested in buying.”